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ABE Marketing Management
Marketing is an important function that brings companies and clients closer to each other.

ABE has developed a QCA accredited programme in marketing management, leading to awards at Diploma Levels 4, 5 and 6.

The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.






Each ABE course leads to a qualification in its own right.
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LONDON INSTITUTE OF INFOTECH AND PROFESSIONAL TRAINING
LONDON INSTITUTE OF INFOTECH AND PROFESSIONAL TRAINING
LONDON INSTITUTE OF INFOTECH AND PROFESSIONAL TRAINING
LONDON INSTITUTE OF INFOTECH AND PROFESSIONAL TRAINING
ABE MARKETING MANAGEMENT
Qualification Title
Type
0fqual No.
ABE Level 4 Diploma in Marketing Management
QCF
(500/9773/8)
ABE Level 5 Diploma in Marketing Management
QCF
(501/1209/0)
ABE Level 6 Diploma in Marketing Management
QCF
(501/1210/7)
ABE Level 6 Extended Diploma in Marketing Management
QCF
(600/0372/8)
Current qualifications offered for the MM program:
ABE Level 4 Diploma in Marketing Management (QCF)
No. of Units
0fqual No.
(500/9773/8)
4
Introduction to Business
Introduction to Marketing
Introduction to Quantitative Methods
Introduction to Business Communication
Introduction to Business
Introduction to Business Communication
Introduction to Quantitative Methods
Introduction to Accounting
ABE Level 5 Diploma in Marketing Management (QCF)
No. of Units
0fqual No.
(501/1209/0)
8
6 compulsory units:

Marketing Policy, Planning and Communication
The Business Environment
Organisational Behaviour
Managing the Customer Relationship
Principles of Marketing
Marketing Information Systems

Plus 2 optional units from:

Principles of Business Law
Quantitative Methods for Business Management
Sales Management
Economics for Business
ABE Level 6 Diploma in Marketing Management (QCF)
No. of Units
(501/1210/7)
0fqual No.
5
4 compulsory units:

International Marketing
Contemporary Issues in Marketing
Integrated Marketing Communications
Strategic Marketing Management

Plus 1 optional units from:

Corporate Strategy and Planning
Project Management
ABE Level 6 Extended Diploma in Marketing Management (QCF)
No. of Units
13
0fqual No.
(600/0372/8)
10 compulsory units:

Marketing Policy, Planning and Communication
The Business Environment
Organisational Behaviour
Managing the Customer Relationship
Principles of Marketing
Marketing Information Systems
International Marketing
Contemporary Issues in Marketing
Integrated Marketing Communications
Strategic Marketing Management

Plus Two Optional Units from Group A:

Principles of Business Law
Quantitative Methods for Business Management
Sales Management
Economics for Business

And One Optional Units from Group B:

Corporate Strategy and Planning
Project Management